Changing Heading on main store page

For the life of me I cant find where to change the heading on the storefront page. The bit that says:

"Joomla Fashion Store

We offer a full range of products from outwear fashion and jeans to the boots and sneakers."

Have tried all of the options I thought it would be but no effect. Can anyone point me in the right direction?

Cheers

Stu

If you are using Joomla 1.7 and VM2.0, you can edit this by editing this file in plain text editor (such as Notepad): /templates/hot_fashion_store/html/com_virtuemart/categories/default.php

You will find this block of text there:

doh silly me

sorted